COAST CAPITAL SAVINGS CSR PROGRAM

Until the principles of Corporate Social Responsibility (CSR) are brought to life by an organization's people, they’re just greenwash for the PR machine. Coast Capital Savings wanted to get its employees on-side with its CSR platform through tangible actions. The obvious solution? Mr. Potatohead.

Working for Kaldor as Director of Strategy, I and the Kaldor team devised a program whereby employees received a naked Potatohead and assembly instructions. To earn the rest of the potato parts, employees had to demonstrate a CSR principle, a different one for each week of the program. Eight weeks later, everyone had a complete Mr. P. and tangible actions they could take at work to bring CSR to life. The employees really went crazy for it, making their own Potatohead calendars, donating their PHs to charity … the response was amazing.