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| BRANDING | ADVERTISING | INTERACTIVE | ||||||||||||
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| Nothing says fun like a dental plan | ||||||||||||||
COAST CAPITAL SAVINGS EMPLOYEE BENEFITS Prefer a few laughs with your life insurance? I know I do. Coast Capital Savings tapped Kaldor to create a brochure for its new employee benefits program. The Kaldor crew (including yours truly) convinced them that if information retention was the goal, an interactive application was the tool. In keeping with our other CCS work, the
team leveraged the brand’s tongue-in-cheek chic
to create an interactive Flash animation that helped Coast Capital’s 2,000+ employees understand |
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Agency: Kaldor Brand Strategy + Design My Role: Concept development, copywriting |
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| © Craig Holm | ||||||||||||||