Craig Holm Copywriting and Brand Strategy
BRANDING PRINT ADVERTISING INTERACTIVE
Rick Hansen
BCCAT
nGrain
Coast Capital Savings gist
Jericho Tennis Club
St. Paul’s Hospital
Douglas & McIntyre
Nicklaus North
Vancouver Art Gallery
BC Milk
CCS Benefits Program
The List
Nothing says fun like a dental plan
Holm Work

COAST CAPITAL SAVINGS EMPLOYEE BENEFITS

Prefer a few laughs with your life insurance? I know I do. Coast Capital Savings tapped Kaldor to create a brochure for its new employee benefits program. The Kaldor crew (including yours truly) convinced them that if information retention was the goal, an interactive application was the tool.

In keeping with our other CCS work, the team leveraged the brand’s tongue-in-cheek chic to create an interactive Flash animation that helped Coast Capital’s 2,000+ employees understand
their new benefits—and kept them engaged with
a bit o’ fun.

CCS Flexwise Benefits FLASH Animation
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Agency: Kaldor Brand Strategy + Design

My Role: Concept development, copywriting

© Craig Holm