BC MILK FOUNDATION

How do you put the cool back in milk and get teens to consider quaffing something a little healthier
when soft drinks beckon so loudly? Working for tribal DDB, we created a site lets teens mix their own music tracks, send them to friends and check out other people’s beats. It’s an understated but teen-savvy reminder milk can be a refreshing part
of their beverage mix.

This one got heaps of awards and put milk on the minds of young people across BC.